Our guiding
principles
Nature first – protect and restore
We prioritise experiences that protect biodiversity, reduce pressure on fragile areas and, where possible, restore local ecosystems. Together with landowners, farmers and nature managers we plan guest flows according to what the landscape can actually handle, not just what the market demands.
Local people at the centre
Every itinerary is built around local hosts like farmers, beekeepers, weavers, guides, chefs, artists and museum professionals who share their knowledge and livelihoods with guests. Regenerative design means that income, learning and pride remain in the community, strengthening rural Hadeland over time.
Meaningful but easy guest contribution
We create low-threshold ways for guests to take part in citizen science, shared harvests, food-waste reduction and cultural conservation. These contributions are voluntary, light and hands-on and when repeated across groups and seasons, they add up to measurable, long-term impact.
What your guests can actually do
On our itineraries, regenerative elements are never lectures or obligations. They are woven into engaging experiences that feel like a natural part of the trip.
Where guests go and who they meet
At farms such as Finnerud, Heier Du Rietz and Øvre Kjekshus, guests encounter real Norwegian agriculture with a focus on soil health, animal welfare and resource use. At Grinakervev and circular fashion partners like Recouture, visitors see how durable, repairable textiles can replace fast consumption and carry a long-lasting story from Hadeland.
Cultural visits might include Hadeland Folk Museum, the Glasslåven art centre and the historic Granavollen plateau, where maintaining buildings, crafts and cultural events keeps the rural community vibrant. Ticket income, partnerships and optional donations feed directly back into conservation and new cultural initiatives.
The “volume knob” – adapting to each group
Not all travellers want the same depth of involvement, and that is perfectly fine. For some groups, regenerative elements stay mostly in the background: local food, short stories from hosts, optional citizen science for those who are curious.
For highly engaged guests, we turn the volume up: more time with farmers and researchers, additional hands-on activities, and tailor-made sessions on regenerative tourism, climate adaptation or circular economy. Together with each tour operator or group organiser, we decide where to set this “volume knob” so that the experience feels inspiring, comfortable – and fully aligned with your client’s expectations.
Why this matters for your clients
For guests, regenerative travel in Hadeland means:
– Deeper, more meaningful experiences, not just sightseeing.
– Closer contact with the people who live here, the working landscape and living cultural traditions.
– A genuine sense of contributing to something positive, without sacrificing comfort or enjoyment.
For you as a travel agent or tour operator, it means access to a destination where impact is designed into the product and monitored, improved and communicated in ways your most discerning clients will appreciate.
How we measure and manage impact
Regeneration must be more than nice words. We work systematically with partners in Hadeland to track what our tours actually contribute.
Over time, this will include:
– Number of citizen science observations submitted through tours and walks.
– Kilos of surplus fruit, berries and invasive plants harvested and used.
– Funds channelled to local animal welfare projects, heritage conservation and circular initiatives.
– Share of local, low-waste menus used on group itineraries.
By monitoring these indicators and sharing results with local stakeholders, we can improve each season and ensure that tourism in Hadeland truly gives more back than it takes.
Travelife certification
We are currently working towards Travelife certification, an internationally recognised sustainability standard for the travel industry. This process helps us structure our efforts, document real progress and make sure our regenerative ambitions are backed by clear criteria and independent evaluation.
Interested in regenerative itineraries for your clients in Hadeland? Get in touch for sample programmes, pricing and tailored proposals for your market.
Our tours
Pick from curated experiences that blend must-see highlights with places only the locals know about. Travel with an expert guide or at your own pace on a self-guided itinerary tailored to your group. Stay in comfort at carefully selected countryside resorts with premium facilities, historic hotels, farm stays and cabins, matched to your group’s interests, style and budget.
For travellers who want to explore more responsibly, we offer regenerative activities and visits that support local people, nature and culture. We plan and coordinate everything, so you can focus on experiencing Hadeland.
Why travel with Discover Hadeland?
We combine deep local knowledge with international travel experience and a clear focus on quality, comfort and positive impact. Our network of leading cultural venues, farms, guides and unique places to stay lets us design journeys you will not find anywhere else.