A flexible add-on to Oslo 
Because everything is so close together, Hadeland is easy to combine with a city stay in Oslo, as a full day excursion, an overnight extension or a two to four day programme. Travel planners can add Hadeland to existing tours without changing flight times or logistics, while giving guests a completely different atmosphere and experience than the city.
 
Tailored experiences for different interests 
Within a small radius you can combine leading art and design venues, historic churches and Viking and Iron Age traces, local food and farm visits, lakeside walks, viewpoints and classic Norwegian friluftsliv. Programmes can be adapted to culture lovers, history enthusiasts, food-focused travellers or more active guests, so everyone in the group finds something that feels personal and relevant.

Our guiding
principles

Nature first – protect and restore 
We prioritise experiences that protect biodiversity, reduce pressure on fragile areas and, where possible, restore local ecosystems. Together with landowners, farmers and nature managers we plan guest flows according to what the landscape can actually handle, not just what the market demands.

Local people at the centre 
Every itinerary is built around local hosts like farmers, beekeepers, weavers, guides, chefs, artists and museum professionals who share their knowledge and livelihoods with guests. Regenerative design means that income, learning and pride remain in the community, strengthening rural Hadeland over time.Meaningful but easy guest contribution
We create low-threshold ways for guests to take part in citizen science, shared harvests, food-waste reduction and cultural conservation. These contributions are voluntary, light and hands-on and when repeated across groups and seasons, they add up to measurable, long-term impact.

Meaningful but easy guest contribution
We create low-threshold ways for guests to take part in citizen science, shared harvests, food-waste reduction and cultural conservation. These contributions are voluntary, light and hands-on and when repeated across groups and seasons, they add up to measurable, long-term impact.

Where guests go and who they meet
At farms such as Finnerud and Øvre Kjekshus, guests encounter real Norwegian agriculture with a focus on soil health, animal welfare and resource use. At Grinakervev and circular fashion partners like Recouture, visitors see how durable, repairable textiles can replace fast consumption and carry a long-lasting story from Hadeland.

Cultural visits might include Hadeland Folk Museum, the Glasslåven art centre and the historic Granavollen plateau, where maintaining buildings, crafts and cultural events keeps the rural community vibrant. Ticket income, partnerships and optional donations feed directly back into conservation and new cultural initiatives.

The “volume knob” – adapting to each group
Not all travellers want the same depth of involvement, and that is perfectly fine. For some groups, regenerative elements stay mostly in the background: local food, short stories from hosts, optional citizen science for those who are curious.

For highly engaged guests, we turn the volume up: more time with farmers and researchers, additional hands-on activities, and tailor-made sessions on regenerative tourism, climate adaptation or circular economy. Together with each tour operator or group organiser, we decide where to set this “volume knob” so that the experience feels inspiring, comfortable – and fully aligned with your client’s expectations.

Why this matters for your clients
For guests, regenerative travel in Hadeland means:
– Deeper, more meaningful experiences, not just sightseeing. 
– Closer contact with the people who live here, the working landscape and living cultural traditions. 
– A genuine sense of contributing to something positive, without sacrificing comfort or enjoyment.

For you as a travel agent or tour operator, it means access to a destination where impact is designed into the product and monitored, improved and communicated in ways your most discerning clients will appreciate.

How we measure and manage impact
Regeneration must be more than nice words. We work systematically with partners in Hadeland to track what our tours actually contribute.

Over time, this will include:
– Number of citizen science observations submitted through tours and walks. 
– Kilos of surplus fruit, berries and invasive plants harvested and used. 
– Funds channelled to local animal welfare projects, heritage conservation and circular initiatives. 
– Share of local, low-waste menus used on group itineraries.

By monitoring these indicators and sharing results with local stakeholders, we can improve each season and ensure that tourism in Hadeland truly gives more back than it takes.

Travelife certification
We are currently working towards Travelife certification, an internationally recognised sustainability standard for the travel industry. This process helps us structure our efforts, document real progress and make sure our regenerative ambitions are backed by clear criteria and independent evaluation.


Interested in regenerative itineraries for your clients in Hadeland? Get in touch for sample programmes, pricing and tailored proposals for your market.

Contact us
for more
information